be honestProject Management / Art Direction / Brand Identity
Organization and promotion of the annual student showcase in the Portland State Graphic Design program held at Wieden+Kennedy.
For this showcase, we wanted to be honest with the audience and focus around designers’ process and happy accidents ultimately showing how things fall into place. With an inspiration from the Rube Goldberg machines, we showed the steps students go through to make their work and prepare for the show.
get the ball rolling
gather your ideas
get to work
polish things up
hit the ball out of the park
print promotionIn order to keep the focus on the online platforms where the content is in motion, the team designed the promotional print pieces to give a sneak peak.
Weeks prior to the event, the team kept up Instagram social media presence to keep the students and the community in the loop.
With all the efforts, we had over 120 participants across 4 floors of W+K’s Portland office. And we had over 1,200 people stop by the event from family and friends to local professionals.
Stay tuned for the next Be Honest May 4th, 2019 on the psu.gd site.
Photos by Jamon Sin, Caroline Ruiz, Red Kille, Sabrina Lozano and Irwan Caroline McGregor.