be honest

Art Direction / Project Management / Brand Identity

The time where I lead a team in organizing and promoting an annual student showcase for the local design community at Wieden + Kennedy in Portland.





roles


Project Manager
I delegated tasks and planned the execution schedule four months prior to the event.
Art Director 
As an art director I focused on developing the concept and making sure the vision was executed cohesively across all platforms.



creative concept

For this showcase, we wanted to be honest about the design process—the on-purpose work and happy accidents that shape how things fall into place.
Inspired by the Rube Goldberg machines, we showed the steps students go through to make their work and prepare for the show.



 step one: get the ball rolling


step two: gather your ideas

step three: get to work


step four: polish things up

step five: hit the ball out of the park


project components


Print Promotion
In order to keep the focus on the online platforms where the content is in motion, the function of the print pieces was to give a sneak peak of the content in an exciting way.

We collaborated with Violet Reed to create custom illustrations to highlight the event speakers.


Social Media Communication
Weeks prior to the event, the team established an Instagram presence to keep the students and the community in the loop.


Web Presence
All of the communication led to the main website, which had event information, useful links and information about the participants.






Day-Of Collateral
We spiced up a black and white tote with bright buttons to carry the theme forward and match the rest of the collateral.





Day-Of Video
The team composed the video that was projected on each floor to orient the guests and reinforce the creative concept.



outcome


Our efforts garthered over 120 participants across four floors of W+K’s Portland office. And we had over 1,200 people stop by the event.

Stay tuned for the next Be Honest in 2020 on the psu.gd site.



 
Photos by
Jamon Sin / Caroline Ruiz / Red Kille / Sabrina Lozano / Irwan Caroline McGregor
Team
Anya Gearhart / Eileen Ewing / Skyler Weissenfluh / Kyle Charlson / Jordan Salazar Ciera Tague Jenny Vu Brennen Reed Leah Maldonado Sydney Bardole

Under guidance and support of Kate Bingaman-Burt & Sean Schumacher