Mark



be honest

Project Management / Art Direction / Brand Identity

Organization and promotion of the annual student showcase in the Portland State Graphic Design program held at Wieden+Kennedy.







creative concept

This year we wanted to be honest with the audience and focus around designers’ process and happy accidents ultimately showing how things fall into place. With an inspiration from the Rube Goldberg machines, we showed the steps students go through to make their work and prepare for the show.

  




step one:

get the ball rolling


step two: 
gather your ideas

step three:
get to work


step four:
polish things up

step five:
hit the ball out of the park









print promotion

In order to keep the focus on the online platforms where the content is in motion, the team designed the promotional print pieces to give a sneak peak.






communication


Weeks prior to the event, the team kept up Instagram social media presence to keep the students and the community in the loop.
 





 

outcome

With all the efforts, we had over 120 participants across 4 floors of W+K’s Portland office. And we had over 1,200 people stop by the event from family and friends to local professionals.

Stay tuned for the next Be Honest May 4th, 2019 on the psu.gd site.

 

Photos by Jamon Sin, Caroline Ruiz, Red Kille, Sabrina Lozano and Irwan Caroline McGregor.



Team: Anya Gearhart, Eileen Ewing, Skyler Weissenfluh, Kyle Charlson, Jordan Salazar, Ciera Tague, Jenny Vu, Brennen Reed, Leah Maldonado, Sydney Bardole
Under guidance and support of Kate Bingaman-Burt & Sean Schumacher

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